I get this question almost daily from service business owners who are stretched thin.
Here’s the reality: AI can help you create content faster, but it can’t understand YOUR specific clients, their pain points, or the unique way you solve their problems.
AI writes for everyone.
Professional copywriters write for YOUR ideal client.
When you use generic AI content without personalization:
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- Your message gets lost in the noise
- You sound like every other business in your industry
- Potential clients scroll past without engaging
- Your expertise gets buried under bland, forgettable copy
But when your content speaks directly to your ideal client’s struggles and showcases your unique approach:
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- The right people stop scrolling and start reading
- You stand out from competitors who use cookie-cutter content
- Prospects think, “This person gets it” and want to learn more
- Your phone starts ringing with qualified leads
Yes, AI can be a helpful starting point, but the businesses that are actually converting content into clients? They’re investing in messaging that sounds authentically like them, represents their mission and vision accurately, and speaks directly to their audience.
Your expertise deserves content that will do it justice and provide exciting outcomes.
Are you feeling like there isn’t enough time to update your LinkedIn profile or make the most of this versatile business tool? You’re not alone. We hear this often and don’t want you to miss the abundant opportunities.
Why Market Yourself with a Resume Upgrade?
Change can be difficult but changing your resume doesn’t have to be. If your career goals have shifted or you’re looking for a job in a different industry, then it’s time to give your old resume a refreshing makeover. You’ve got a lot to offer, and a professional resume writer can help you market yourself to improve your chances of landing that interview.
Choices. Choices. Choices. We have so many choices—from how to pay for goods and services to which format to use for a resume. Like online purchasing options, there are many common resume formats, and we’ve also seen some truly creative designs. However, the style you choose should present your best professional profile as the ideal candidate. You want it to show your most relevant skills, experience, and character to future employers and hiring managers.
There’s a lot of truth in the adage, “It’s not what you say, but how you say it.” I’ve received text messages from friends where the tone of their writing came off as frustrated or even angry. When I responded with concern, I was often met with surprise and, “Everything’s fine—busy as usual.” At first glance, I had the wrong idea based on the words chosen for text. 